The Level
In This Issue:
We discuss working with Amanda Goetz from Life’s a Game to reach 50K Monthly Recurring Revenue (MRR). We’ll cover building a sustainable, high-margin business, refining our vision, optimizing products, and creating diverse revenue streams. Follow our journey with weekly updates, business audits, and marketing strategies. Plus, shout-outs to our amazing community. Join us every Tuesday on LinkedIn for real-time insights!
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Hey Reader,
As promised, I’m taking you behind the scenes on our journey to 50K Monthly Recurring Revenue (MRR) with Amanda Goetz from Life’s a Game.
This isn’t just about hitting a number; it’s about creating
- a sustainable, high-margin business
- that supports long-term financial success
Month 1: Laying the Foundation
Amanda’s Intro: Amanda has been creating for ten months generating over 100K in revenue, with her MRR at between 10-12K.
To scale this to 50K, we’ve partnered together, and I’m excited to bring my expertise from Level Up Creators to help her reach this ambitious goal.
This journey will be raw and real, and we’ll be sharing our weekly progress with you.
Understanding MRR: Monthly Recurring Revenue (MRR) is the cornerstone of a sustainable business, ensuring consistent income. We’re focusing on creating value that customers will pay for month after month.
The [Comprehensive] Strategy:
- Vision and Mission: Refine vision, mission, goals, values, and strategies. This foundational work is essential for guiding all our efforts.
- Product Ladder: Assess + optimize Amanda’s current product offerings. Use product testing, market surveys, and iterative development to deliver the highest value.
- Recurring Revenue Streams: Membership communities, and long-term brand partnerships, we’re building diverse income streams that provide ongoing value to Amanda’s audience.
Creating the Roadmap: low-risk iterations, focusing on sustainable growth rather than quick wins. This means:
- Data-Driven Decisions: Collecting all necessary data to make informed recommendations.
- Flexible Adjustments: Ready to pivot based on new information and insights.
- Long-Term Focus: Building relationships and community around Amanda’s brand, essential for recurring revenue.
What’s Next?
In the coming weeks, we’ll refine, implement the wins and show you every step.
You’ll get to see:
- Detailed Business Audit: A transparent look at Amanda’s current business state, identifying strengths + areas for improvement.
- Product and Marketing Strategies: How we plan to optimize existing products and develop new offerings that align with her audience’s needs.
💥 Shout out:
Jerrica Long, one of our members in Creator School, for thinking and rethinking her bio and newsletter to really define her ICP and optimize what she uniquely brings to her audience. 👊
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Join the Journey
Every Tuesday on LinkedIn, we’ll share an update — successes, challenges, and everything in between.
You don’t want to miss it.
Best,
- Amanda
P.S. Specific q’s about this project? Hit reply!
